Shift Got Real’s Immersive and Unique Coaching Style.

Experience a unique coaching style that integrates deeply within your organization, offering honest insights and driving transformative growth.

Shift Got Real’s Immersive and Unique Coaching Style.

Coaching isn’t just about frameworks or handing down advice from the sidelines; it’s about transformation at every level—individual, team, and organizational. When I work with businesses, I become part of their daily operations, not just an external advisor. I go deep into the fabric of your organization, embedding myself wherever I’m needed, sometimes in places you didn’t realize required attention. This is how meaningful change happens. And yes, it can be uncomfortable—because that’s where the real breakthroughs lie.

Coaching That Goes Beyond the Surface:

True transformation isn’t about tweaking what’s already in place—it’s about digging deep, confronting discomfort, and building something stronger. Here’s how that transformation unfolds.

Brutal Honesty and Hard Truths That Unlock Change.

Growth begins with honesty—brutal, unfiltered honesty. The courage to face what isn’t working is what sets successful businesses apart.

Facing Hard Truths Head-On:

Transformation starts with acknowledging uncomfortable truths. I’ll tell you what’s working—and what’s not—with directness that other coaches may shy away from. This isn’t about being harsh for the sake of it; it’s about providing actionable insights that move your business forward. Whether it’s unproductive workflows, misaligned leadership, or team dynamics that need adjustment, we’ll lay everything out on the table.

About Yeray E. Falcón – Shift Got Real Coaching
I’m Yeray E. Falcón, here to guide your business toward growth with coaching focused on real results.

Many businesses seek coaching to solve problems, but true coaching challenges beliefs, uncovers blind spots, and creates new perspectives. I provide not just the diagnosis but also the tools and strategies to address those challenges. My coaching helps you and your team learn how to adapt, improve, and grow—no shortcuts, just real results.

Wearing All the Hats to Become Part of Every Team.

Coaching isn’t a hands-off process. Real impact requires immersion—understanding the heartbeat of your business and becoming part of its daily rhythm.

Becoming an Integrated Partner:

To fully grasp how your business operates, I immerse myself in every aspect of it. My coaching approach involves wearing multiple hats—sometimes all at once. I’ll move between customer care, product management, leadership teams, and even operations to gain a 360-degree understanding of your company. This adaptability means I can quickly become a seamless extension of your organization.

I don’t just observe your teams from a distance; I become one of them. I’ll sit in meetings, shadow employees, and get involved in daily operations, making sure I feel what your people feel. Whether they’re balancing deadlines or juggling stakeholder expectations, I’ll be right there with them. This in-depth involvement aligns every part of your business toward common goals, reducing friction and driving collaboration.

Feeling the Pulse of Your People for Deep Connection and Alignment.

Behind every strategy and framework are the people who make it work. Coaching isn’t just about systems—it’s about aligning individuals to achieve extraordinary results.

Connecting with People, Not Just Processes:

Real coaching isn’t about spreadsheets and dashboards; it’s about understanding people—their work styles, challenges, ambitions, and frustrations. I take the time to feel the rhythm of your team’s day-to-day life. From morning stand-ups to late-night product launches, I immerse myself in their world. I’ll understand their struggles, help them manage workloads, and work with them to improve time management and goal-setting.

Role-play exercises are part of my toolbox. I’ll simulate real-world scenarios to test reactions, build confidence, and develop strategies that align with your company’s culture and objectives. Whether it’s practicing difficult conversations or refining decision-making processes, these exercises prepare your teams to perform under pressure.

Revolutionary Techniques That Transform Conventional Coaching.

The demands of today’s business world require a coaching style that’s as agile and adaptable as the organizations it serves. This is where traditional methods give way to something revolutionary.

Innovative Coaching for Modern Challenges:

Traditional coaching frameworks often fall short in today’s fast-paced business environment. My coaching philosophy challenges the status quo by blending proven methods with innovative techniques designed for modern organizations. I tailor my approach to fit the unique needs of your business—whether that’s implementing agile practices, introducing leadership alignment strategies, or fostering a culture of continuous improvement.

I won’t just listen passively or offer generalized advice. Instead, I’ll provoke thought, challenge assumptions, and create environments where new ideas flourish. I focus on building practical, hands-on strategies that align with the reality of your business, ensuring meaningful outcomes that last beyond the coaching engagement.

Illustration of a hand holding a lightbulb pen over a blackboard with charts and symbols, representing creative planning and brainstorming

Not a Consultant But an Integrated Part of Your Organization.

My coaching goes far beyond scheduled calls and progress reports. I’ll integrate so deeply into your company that you’ll forget I’m not on the payroll. Whether it’s brainstorming with your leadership team, troubleshooting with developers, or strategizing with your marketing department, I’ll be everywhere I’m needed. You might even get tired of seeing me—but the more embedded I am, the more tangible your Shift will be.

Being part of your organization means I’ll see the good, the bad, and the frustrating. I’ll bring these observations to light and help you address them head-on. Whether it’s building trust between departments or aligning teams toward shared goals, I’ll ensure that every part of your business works in harmony.

Creating Tension While Giving Slack to Master Productive Conflict.

Growth doesn’t come from comfort—it comes from tension. But too much tension can break teams. Effective coaching creates just the right balance to drive progress.

Balancing Tension and Support for Growth:

Coaching isn’t just about keeping things smooth—it’s about creating the right amount of tension to spark growth. I’ll challenge your beliefs, disrupt routines, and test your systems to see where improvements can be made. At the same time, I’ll offer the necessary support to help your people thrive under pressure. This push-and-pull approach ensures your organization stays agile, adaptable, and ready to tackle new challenges.

Expect me to become both the confidant and challenger of everyone in your organization. I’ll build strong relationships, foster trust, and hold people accountable. This isn’t about destroying egos—it’s about aligning ambition with purpose and ensuring that every individual contributes meaningfully to the bigger picture.

Remote-First Approach with a Commitment to Show Up.

The world has embraced remote work, but some moments call for face-to-face interactions. Coaching that adapts to these needs ensures no challenge goes unmet.

Flexibility Without Compromising Impact:

While my approach is remote-first, I understand that some coaching challenges require in-person interaction. If your business needs me on-site, I’ll be there. Whether it’s for team workshops, leadership coaching, or critical interventions, I’ll travel wherever I’m needed. The goal is to be wherever I can make the most impact—whether that’s on a video call or in your office.

Embedded Everywhere to Be the Glue That Keeps Everything Running.

Sustainable growth isn’t built on quick fixes. It’s rooted in a thorough understanding of every aspect of your organization, ensuring every change is impactful and lasting.

Immersive Coaching for Sustainable Results:

Real change requires more than observation—it demands immersion. I embed myself in every part of your organization, whether it’s HR, customer support, or development. I align strategy with execution, ensuring that processes run smoothly. If something breaks, I’ll help fix it.

My role is to act as the oil that keeps the engine running—reducing friction, maximizing efficiency, and building momentum. Coaching isn’t just about adding new processes—it’s about refining what’s already there and sustaining long-term growth.

Coaching for Those Ready to Embrace the Shift.

Great coaching challenges the status quo. It pushes teams and leaders beyond their limits, revealing what’s possible when comfort zones are left behind.

Coaching That Pushes Boundaries:

My coaching style isn’t for everyone—it can be intense and even intimidating at times. But that’s the point. Real change doesn’t come from comfort zones; it happens when you’re willing to stretch. If you’re ready to face hard truths, challenge your assumptions, and push through discomfort, you’ll find that every Shift we make will lead to lasting success.

This is what working with me looks like—immersive, relentless, and transformative. I won’t just help your business survive; I’ll position it to thrive. When Shift Gets Real, you need more than advice—you need a coach who becomes part of your journey, challenging you, supporting you, and ensuring that every Shift leads to meaningful and lasting growth.